The app store listing: the part of your app most people skip

We have published dozens of apps to Google Play and the App Store, and the listing is where most teams lose installs they already paid for.

The icon has to read at 48 pixels. The first screenshot is not a screenshot, it is a poster: one line of text and the screen that proves it. The next three tell the story of what the app does.

Only the first two lines of the description show before Read more, so the pitch lives there. Keywords matter in the title and subtitle, not stuffed into the body.

And reply to reviews. The stores rank apps that talk to their users, and a calm reply to a bad review is read by everyone who comes after.